OLA DOBRUCKA- Age 18
Fashion and Health Blogger
Health and Fashion are necessities in her life. Ola typically, along with her mom, buys her groceries directly from farmers.
We know people - that's why we are effective. We have been researching consumers needs for over a dozen years. We know them, and what they are looking for while shopping, which dreams want to fullfill. We are close to people. Clients of our clients. That's why we still help to increase the sales records and more often to achieve the success by our brands.
The main goal of Receipt Lottery organized by Unique One for Ministry of Finance is to inform customers that by taking their recipet, after their purchase, it supports fairness and honesty. The lottery will take place all year, from the 1st of October to the 30th of September 2016.
In October 2016, we launched a campaign for the brand Herbapol under the slogan "Fruit Lottery". This was based on a promotional lottery and was nationwide. Unique One Agency was selected for the project by the tender. Well known for their popular Instant-Win mechanism - the participant immediately learns whether he has won or not. Unique One was responsible for the preparation of the mechanism and handling of the lottery mechanism and its organization, as well as the development of POS materials, websites and TV spots. The promotion has supported national television and point-of-sale campaigns
It was the 8th time we have organized the biggest in Poland lottery promoting Lotto games. This year it was possible to win: 18 white Mercedes-Benz cars class A and 267 different prizes such as: notebooks, smartphones, smartwatches and tablets. Lottery took place all summer, since the 4th of July to 31st of the August 2016. It was based on very popular instant-win mechanism, where every year millions of Polish take part in our lottery. All was finalized at ‘Wielka Warszawa’ horse race track in Służewiec. The gala was lead by Conrado Moreno and the prizes were given by the Chairman of Totalizator Sportowy.
The next innovation has entered the Polish market by our agency. We have created the first mobile app for reading dates from receipts. The app is created for Android and iOS and was made for registration of receipts for National Receipt Lottery. By using the camera on your mobile or tablet it finds dates on the receipt and puts it into the digital and automatically fulfilled the application form for event. The user has to only accept the application.
This is the creative title of nationwide campaign we were happy to lead for Nescafe brand from Nescafe Polska company, which is turning 150 years old this year. Unique One Agency was responsible for big Idea of this campaign, graphic materials, organization and realisation of this project. For this campaign we created the landing page with a special animation of spinning mug (Instant Win mechanism), which stopped on the prize that you have won. The event was highly recognized and got great credibility on the polish market.